Description: To increase its profits, Tim Hortons is actively targeting customers for their breakfast and lunch needs. By adding new innovative items to its menu, Tim Hortons offers customers various food-and-beverage combos during the rush meal times.
Source: Canadian Business
Date: August 06, 2014
Video Link:http://www.canadianbusiness.com/business-news/tim-hortons-has-a-more-optimistic-outlook-for-the-year-as-profits-hold-steady/
Questions for Discussion:
- How will this new strategy by Tim Hortons translate in to increased profits?
- In your view, is the right strategy for Tim Hortons to grow in future?
- Will Dinner be the next market segment for Tim Hortons?
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